top of page

Designing for Learning, Retention & Scale

1. The Journey:

I joined Digemy two years ago with a background in explainer videos, illustration, and animation, ready to bring storytelling into learning design. From day one, I focused on turning visuals into experiences that teach and engage.
 

Two months in, I also became Marketing Designer, joining a small but mighty team of three. Designer, Animator, and head of marketing. Together, we shaped Digemy’s brand identity and visual strategy, creating content that connects, inspires, and drives action across both learning and marketing.
 

Along the way, I built scalable Figma systems that make it easy for the team to produce consistent, learner-centered designs quickly.​​

2. Learning Design Impact

I design for understanding and engagement. By creating a modular, atomic Figma system, I helped the team produce visuals faster while improving quality and the learner experience.​​​​​​​​​​​​​​​​​​​​​​​​​

Some highlights:​​

  • Built 90+ graphic templates for the Digemy Content Library.
     

  • Designed a modular template and component system for rapid, on-brand course production.
     

  • Automated repetitive tasks with Figma features like auto-layout, variants, and styles.
     

  • Collaborated with learning designers to support clarity, emotion, and engagement.
     

  • Defined the visual identity for Digemy’s learning materials through accessible color, typography, and composition systems.

3. Marketing Design Impact:

As Marketing Designer, I translate complex learning solutions into visuals that resonate with learning and development leaders. I work closely with the head of marketing to highlight the value of Digemy’s offerings in a clear, engaging, and persuasive way.
 

From ad launches and website rebrands to social media posts and digital content, I ensure every piece aligns with our brand strategy while remaining learner-focused. By building reusable Figma templates and design systems, I help the team produce high-quality marketing content efficiently, allowing us to communicate consistently and at scale.

Some highlights:

  • Designed all graphics on the Digemy website (www.digemy.com)

  • Created 48 Google ads exceeding performance targets.

  • Up-skilled new designers and animators joining the marketing team.

Impact:

  • Streamlined marketing content production and ensured brand consistency.

  • Created visuals that support client understanding, engagement, and decision-making.

  • icons-01
  • icons-02
  • icons-03
  • icons-04
  • icons-05
bottom of page